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Reasons to be excited, not worried, about using AI
AI in video production has triggered equal parts fascination and fear. Scroll any creative forum and you’ll see the same anxiety surface: Will AI replace filmmakers? Editors? Creatives? The short answer? No. The longer answer is more interesting — and far more empowering. AI is not replacing the creative mind. it’s amplifying it. In video production especially, humans remain firmly in the driver’s seat. Why? Because the magic doesn’t live in the execution alone, it lives in
james4148
Jan 283 min read


Onlooker live streams Critics Circle Film Awards
What's makes a live stream a good return on your investment? Is it the viewer numbers? Or to increase brand awareness? Or to educate? Or to syndicate on to wider platforms? Gone are the days of big crews and expense to do a professional live stream, now you can live stream with high end / broadcast quality results with just one camera operator and an live mixing tablet with 2 inputs to mix between the speakers and slides or 'VT'. In February, with a limited budget, I filmed
james4148
Mar 13, 20251 min read


Onlooker shoots Bergerac EPK for U&Drama
Last summer we were in Jersey filming for the new series of Bergerac. We were tasked with producing 3x featurettes: ' A Day in the Life' gave an exclusive, behind the scenes account of what it was like to play the new lead, with the very amenable Damien Maloney, whilst filming in Jersey. https://vimeo.com/1061330446?share=copy 'Iconic Jersey' covered the idyllic filming location of Jersey, which is inseperable from the character of Bergerac... https://vimeo.com/1061330836?sha
james4148
Mar 13, 20251 min read


She Leads wins best marketing campaign award
She Leads, a compelling project dedicated to empowering women in entrepreneurship, has clinched the award for the Best Marketing Campaign at the prestigious Credit Strategy awards. This recognition not only validates the hard work put into the campaign but also underscores the importance of shedding light on the remarkable journey of successful female business owners who are redefining norms in their respective industries. Watch here: https://www.youtube.com/watch?v=kcR2vprrL
james4148
Sep 11, 20243 min read
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