How leaders in business create 'Diary of a CEO' style content
With over 15million subscribers it's easy to see how video content like 'Diary of a CEO' can transform your career.
But is it as easy as it looks to create this style of content or does it take a particular set of skills?
Have you ever tried or contemplated filming but given up at the first hurdle?
Here at Onlooker.tv we have set out to give a running guide on how to create this kind of content, so here are our 5 simple steps to creating your own “Diary of a CEO” style podcast:
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Focus on stories, not interviews
The best episodes aren’t just informative — they’re emotional. Ask about failures, turning points, pressure, ambition and personal experiences people rarely talk about publicly. -
Start with a big hook that draws you in - something that surprises and informs and that preferably sums up the entire theme of the clip. In one interview we filmed we started with 'I don't care what people think of me' which immediately leaves you wanting to watch the rest of the programme.
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Create a cinematic setup for interviews
Use soft lighting, dark backgrounds, close framing and multiple camera angles to make the conversation feel intimate and premium. -
Record movement throughout the day
where you are going, what you are up to, how your day unfolds. -
Edit for attention - Remove slow sections, tighten pacing and use subtle zooms, sound design and animated text to keep viewers engaged throughout the episode.
The real secret?
The most successful podcast creators aren’t just filming conversations.
They’re building stories people remember.
For all your production needs contact Onlooker.tv for more: james@onlooker.tv