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Hello

Hi, I'm James - the founder of Onlooker. I renamed my previous company - JWP or James Ward Productions to onlooker.tv in 2023 after realising there was an important shift in the renewable energy and sustainability worlds.

I have made a number of films for sustainability and renewable energy companies in the last year as well as continuing to make films for finance and PR industries. 

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My Story

I started out in the video industry way back in the 1990's when my father who was a photographer, asked me to film wedding videos alongside him. I decided to make it my profession and got a job assisting a producer in East Sussex who made videos for Dorling Kindersely. I then came up to London  and got a job working for commercials production company - Howard Guard Productions.  After a couple of years learning to load film into a camera and assist on large scale commercials I decided to step out on my own and with one of the first 'miniDV' cameras I branched out on my own - whilst still filming wedding videos and then with my first commission to film The ABN / AMRO bank in the city,  I set up an office in Primrose Hill, North London. 

I soon branched out into working for PR companies such as Weber Shandwick whose clients included Siemens and Unilever and my work continued filming around the globe. A big break came when I was asked to film the fashion Rocks event in Monte Carlo when I was rubbing shoulders with big names such as Jon Bon Jovi, Tommy Hilfigger and Anna Wintour whom I, of course asked for a soundbite from! 

I also set up an online TV channel for Swarovski, making a variety of arts programmes across the globe.

I continue to shoot a variety of films for a variety of films that have a direct purpose - to promote have a strong ROI for my clients. 

Purpose is Key! 

Contact

I'm always looking for new and exciting opportunities. Let's connect.

+44 7973 962926

©2025 by onlooker

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