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The Full Story

About

I'm James - the founder of Onlooker. I used to be JWP.TV or 'James Ward Productions' and am now operating under theOnlooker.tv banner to reflect the true nature of our work we do filming and seeing life through a lens of a camera and documenting what we see! 

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Mission

We are onlooker by name and onlooker by nature. We film events around the world, promotional films commercials and now are making a lot of films around the sustainability issues across the globe. 

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Vision

I started out in the video industry way back in the 1990's when my father who was a photographer, asked me to film wedding videos alongside him. I decided to make it my profession and got a job assisting a producer in East Sussex who made videos for Dorling Kindersely. I then came up to London  and got a job working for commercials production company - Howard Guard Productions.  After a couple of years learning to load film into a camera and assist on large scale commercials I decided to step out on my own and with one of the first 'miniDV' cameras I branched out on my own - whilst still filming wedding videos and then with my first commission to film The ABN / AMRO bank in the city,  I set up an office in Primrose Hill, North London. 

I soon branched out into working for PR companies such as Weber Shandwick whose clients included Siemens and Unilever and my work continued filming around the globe. A big break came when I was asked to film the fashion Rocks event in Monte Carlo when I was rubbing shoulders with big names such as Jon Bon Jovi, Tommy Hilfigger and Anna Wintour whom I, of course asked for a soundbite from! 

I also set up an online TV channel for Swarovski, making a variety of arts programmes across the globe.

I continue to shoot a variety of films for a variety of films that have a direct purpose - to promote have a strong ROI for my clients. 

Purpose is Key! 

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©2025 by onlooker

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